Clarion Rebrand FAQ

Welcome to the FAQ page for our exciting transition from Whitefield School to Clarion. Below, you’ll find answers to the most common questions regarding our rebrand, history, and upcoming changes.

Why is Whitefield School being renamed to Clarion?

The decision to rename the school comes as part of our vision to modernise and refresh our identity and to celebrate the accomplishments the school has made over the last couple of years.  The name “Clarion” was chosen through consultation with parents, students, and the local community. It represents both light—derived from “Clare,” the Latin word for light—and our location on Claremont Road, connecting tradition and the bright future we are building.

Will Clarion now join a Multi Academy Trust (MAT)?

No, we will continue to operate as a standalone school.

How was the name “Clarion” chosen?

The name was chosen after a wide-ranging consultation that included parents, students, staff, and local community members. In addition, we held a creative competition with Year 5 students from local primary schools, who contributed name ideas and logo designs. The name “Clarion” emerged as the ideal blend of historical significance and a modern outlook for our school.

What was the role of local primary schools in the rebranding?

We invited Year 5 students from local primary schools to participate in a special competition. They were asked to design logos and suggest names for the new school. Their creativity and input were invaluable, and their contributions helped shape the final identity of Clarion, giving a fresh, youthful perspective to our rebranding process.

What does the new name represent?

The name Clarion is deeply symbolic. “Clare” is Latin for light, symbolising the school’s commitment to illuminating young minds and fostering bright futures. It also serves as a nod to Claremont Road, maintaining a connection to our school’s location and heritage. The name perfectly captures both our historic roots and our forward-looking vision.

What does the logo represent?

Will the rebrand affect the school’s values or academic focus?

No, our core values remain unchanged. While the name is new, our dedication to academic excellence, character development, and community engagement will remain as strong as ever. Clarion represents a refreshed commitment to these principles.

What changes are coming with the rebrand?

Several exciting changes will accompany the rebrand, including:

• Redesigned uniforms: We are selecting timeless colours and designs that reflect both our heritage and our future.

• New logo: The logo, influenced by the creative competition with local primary schools, will be a bold symbol of the new Clarion identity.

• Updated website: Our website will undergo a modern redesign to reflect the innovative spirit of Clarion and serve as a hub for students, parents, and the community.

Will the uniform change?

Yes, we are redesigning the school uniform to reflect the new Clarion identity. The colours and designs will be modern, yet timeless, representing our bright future. The new uniforms will symbolise unity, pride, and the school’s ambition moving forward.

When will the new name and branding take effect?

From September 2025 we will officially be known as Clarion. We are currently in the process of implementing the rebrand. Stay tuned for announcements and updates via our social media channels and website for the official unveiling of the new uniforms, logo, and branding materials.

What is the significance of this rebrand to the school’s 70th anniversary?

The rebrand coincides with Whitefield School’s 70th anniversary, marking seven decades of academic excellence and community impact. It represents both a celebration of our history and an exciting step into the future. Clarion reflects our commitment to academic excellence while evolving to meet the needs of a new generation. But what remains - what has always remained - is our commitment to educating with heart, dedication and vision.

How can I stay updated on the rebrand?

You can follow us on our social media platforms and regularly check our website for the latest news on the rebranding process. There will be updates on the uniform redesign, the logo competition, upcoming events, and the launch of our new website. Stay connected and be part of the journey as we transition to Clarion. 

Will the school continue to maintain its high academic standards?

Absolutely. Our rebrand is focused on enhancing our students’ educational experience. Our commitment to achieving great grades and fostering great character remains a top priority. The rebrand will help us to build on our strengths while introducing new innovations to ensure student success.

We hope this FAQ answers your questions about the exciting changes happening at our school. For more information, feel free to contact the school office or follow us on social media.

Thank you for being part of this journey as we transition from Whitefield School to Clarion!